FREELANCE VS AGENCY
A growing number of clients prefer using a freelance graphic designer to using a design agency – and this due to a few main benefits. The biggest benefit being that the work delivered by a skilled freelance designer can be exactly the same as you’d get from a top branding agency but at a fraction of the price – because a freelancer has less overheads. You also get to work much more closely with your designer, instead of relaying everything through an account manager.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client. Good design isn’t just about making something look pretty, it’s about communicating the right values, aspirations, and the right voice to the intended audience. Starting out with good design is like giving your child the best possible start in life. Sure, bad design can look pretty on paper, but made without thought or reason and it may target the wrong demographic, give off negative messages or just confuse the audience.
A good designer will approach each job from an artistic sense, as well as (if not more so) from a commercially viable sense, and I think that’s the one thing that separates good design from bad, and good business from bad business. I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.
As a designer, my pleasure often comes weeks, months or even years after a project has been completed. It’s only then that we can both look back and see what a positive difference good design has made to their business.