I’m Aimee. Solving complex challenges with beautiful, simple solutions is what gets me excited. My days are spent leading the hands-on creation of digital products, from proposition strategy to design and implementation. In my spare time I collect obscure and pointless facts, bake cakes, and pet every cat I can find.
Skills & Tools
Aug 2018 – Present
Senior Product Designer
Working closely with clients and product teams to deliver beautifully crafted experiences, my role is a mixture of leading, supporting and creating, sometimes across multiple projects. I manage the entire design project lifecycle – identifying opportunities and scoping work; conducting in-depth User Research; creating high-fidelity designs and prototypes; validating through user testing; and providing continuing collaboration and support to product teams.
As one of the senior members of the design function, I provide mentorship and training to junior designers; develop our community of practice; identify opportunities for upskilling; help manage incoming work requests and interview potential candidates.
I am also an internal brand ambassador, driving the creative direction of the company and implementing working processes that better support the business with their needs. I run monthly training sessions for new starters, as well as give regular presentations to the entire company to help equip staff to apply the brand effectively.
Outside of my day-to-day responsibilities, I organise all social activities for the entire organisation, from monthly events to annual retreats.
The Body Shop
May 2017 – Aug 2018
Senior Digital Designer
Part of the in-house creative studio at The Body Shop, I was responsible for designing and executing global digital campaigns for use in the international market. This included the development and direction of creative material and marketing assets from concept through to delivery.
May 2016 – May 2017
Leading the design vision, I managed a team of designers creating new interface designs across a full suite of digital products, including mobile apps, the brochure website and booking platform. Within this role I was responsible for implementing marketing strategy and objectives with creative solutions in a manner that was both compelling and drove response, while respecting the brand identity.
Who I’ve worked with
The fun stuff
For those of you curious enough to venture this far down the page.
I bake cakes
Who doesn’t like cake?!?! That’ll be me actually. I love the creativity behind every cake – blending different flavours, crafting their beautiful exteriors.
I take photographs
Though by no means a professional, I’ve had the opportunity to take pictures for numerous projects over the years. As a way of giving back, many of my photographs are available on Unsplash, a free image resource for the design community. As of today, the photographs currently have over eleven million views and sixty thousand downloads.