Within the area of clinical trials, employees need to monitor emerging data in order to identify potential risks and determine suitable actions based on those insights. Failure to do so can jeopardise trials and potentially cost the business millions of dollars in wasted time and resource.
Employees were relying on outdated software to gather trial data from various sources, from which reports in specific areas of interest could be generated. The software was time-consuming and difficult to use, with users struggling to locate important information – hindering their ability to make accurate business decisions.
By providing employees with robust search capabilities and reliable data, we not only save time and improve accuracy, but also minimise financial loss.
With a limited time on the project, it was imperative to move at pace and invest effort wisely. Without direct access to users, I relied on surveys to rapidly uncover valuable insights which formed the starting point for my area of focus.
After synthesising the data, there were several themes that stood out. I discovered a disconnect between the desires of the senior sponsors and the users, with many of the features proposed by the sponsors being perceived of little value for day-to-day operations.
A discovery workshop was conducted with business stakeholders, technical experts and a selection of users in order to prioritise features based on impact and feasibility, explore potential solutions and align on a shared product vision going forward.
We agreed the most value could be met by providing users with a simple way to filter data, improve the findability of desired reports and create role specific dashboards.
Given the complexity of the product and my lack of domain knowledge within the area of clinical trials some of the features were particularly challenging to find the right solution to. I approached all aspects of the project collaboratively, setting up regular touchpoint calls and relying on the expertise of the stakeholders to help shape the solution. I also introduced a cycle of rapid experimentation by continuously prototyping and testing various solutions with users, with each iteration instilling greater clarity and usability to the product.
Many users were unaware of the range of features that existed in the original product. Conveying the value proposition when users first interacted with the redesigned layout ensured awareness and renewed investment in Origin.
Dashboards tailored to the needs of the three main operation roles were introduced, enabling users to track activity across different levels, keep informed of important events, and save frequently viewed reports for quick access.
Advanced search capabilities
Searching multiple data points in a single step allows users to quickly identify the report they need, while the ability to preview content minimises the pain of downloading and searching the wrong reports.
Since its release, Origin has seen a significant increase in usage compared to previous tools, with users praising the ease of data discoverability and report finding.
Against quantitive testing measures, the application received an overall CX Quality Index Score of 84.6%.